Case Study: Design & Construction of Reinforced Concrete Dome Structures
A large-scale industrial case study focused on clarity, structure, and conversion for an engineering and construction company.
Client: BTStroi Industry: B2B / Dome / Construction Market: EU
Overview
Create a professional, trust-driven website that clearly communicates BTStroi’s expertise in reinforced concrete dome construction and supports real sales inquiries from industrial clients.
Objective:
The Challenge
BTStroi operates in a highly complex engineering niche:
Projects are large-scale, technical, and difficult to explain quickly
Existing materials focused on engineering depth, not clarity
The website did not clearly guide visitors toward contact or inquiries
Potential clients needed fast trust signals, not technical overload
In short:
The expertise was strong. The digital presentation was not.
The Strategy
We focused on clarity before design.
Our approach:
Translate complex engineering work into simple, outcome-focused messaging
Structure content around trust, scale, and experience
Use real project visuals to communicate credibility instantly
Build a clear navigation flow that supports decision-making
Position the website as a business asset — not a static brochure
The goal was to make BTStroi understandable and trustworthy within seconds.
What We Built
We delivered a structured, conversion-focused industrial website:
Clear positioning for dome warehouse design & construction
Dedicated project sections showcasing real industrial facilities
Strong visual hierarchy highlighting scale, capacity, and experience
Simple, professional content tailored to B2B decision-makers
Contact-focused layouts supporting direct inquiries
The site was designed to work equally well for:
sales conversations
partnership discussions
first-touch client validation
The Result
The new website became a clear representation of BTStroi’s real capabilities:
Complex engineering expertise presented in a simple, readable format
Stronger first impression for industrial and port-sector clients
Improved trust through real project visuals and structured content
A scalable foundation for future projects and case studies
The website stopped being “just a site” and started working as a sales and credibility tool.
Let’s build something meaningful.
If you’re looking for a thoughtful, structured approach to digital products let’s talk.
